WestLink is a leading player in the Russian outsourcing market for delivery complex business processes. WestLink develops and markets sales and other services for the benefit of large Russian companies. The company's branches are located in 8 cities of Russia, employs about 1,000 employees and can boast with 50 million customers. The majority of WestLink customers are telecommunications, banking, logistics and retail industries, including Rostelecom, Mobile TeleSystems, VimpelCom, YOTA, Tele2, Gazprom Media, HBO, Tinkoff Bank, Otto.
R&D efforts focus on analyzing large data, neural networks, industrial IoT, voice recognition and synthesis.
business through two sub-holdings LynkAge & L. Centrix. LynkAge & L. Centrix .
LYNKAGE is a technology spin-off from WestLink focused on the Industrial Internet and Artificial Intelligence.
LYNKAGE team built the LYNKAGE Framework that works as a real time intelligent assistant for decision-makers at different company levels. It helps optimize operations in real time, accelerate digital transformation and maximize business performance. The framework is based on extensive R&D and industrial experience that came from cooperation with telecom, service provides and transportation majors.
The LYNKAGE Framework operates as complementary to digital optimization and prediction initiatives and technologies (predictive maintenance, asset performance optimization, process streamlining and optimization, etc.). It indicates priority areas for digitalization and even assess the impact on business performance.
We target big companies, with a complex system of internal and external relationships, multi-layer production processes, sophisticated logistics and sales channels, and an enormous number of diverse factors that require thorough analysis. We position the LYNKAGE Framework as an Industrial Artificial Intelligence (IAI) based tool for interaction between business and technical experts within a company.
L. Centrix is an operating company of WestLink Group.
L. Centrix performs the functions of the “Sales House” for the high-tech software products and information systems BPO in sales and services to both clients-customers and executing partners in the Group. The company provides a full range of services, starting with initial negotiations and presentations and ending with the development and implementation of the training materials and building business processes.
L.Centrix also has its own sites that provide business process outsourcing services in the areas of sales and customer service located in 6 cities of Russia with a total about 500 employees. Every month we contact more than 2 million customers. The company has the competence to work in various business sectors, such as the maintenance of logistics services, the sale of services in the telecommunications, insurance and banking sectors. The main customers of the company are such major Russian brands as Tele2, Net By Net, Renaissance Insurance, Tinkoff Bank, CDEC, OFD.RU, Otto, NTV + and others.
WestLink owns an industrial technological infrastructure for the operation of the large multi-purpose distributed contact centers, capable of collecting and processing Big Data in real time. The infrastructure of the WestLink software and hardware complex is built on the solutions of several major vendors which allows to provide much better flexibility and speed when launching projects, in comparison with solutions of individual vendors.
WestLink provides the Group’s companies and external customers with services for leasing Contact Center Hosting resources for a modern high-performance contact center based on the SaaS model.
WestLink is developing a line of its own industrial products for working with Big Data, service automation, digital channel services, synthesis, speech recognition and its analysis.
The WestLink’s Technology Strategy has a separate focus of the development of algorithms for analyzing Big Data that accumulate in different information systems and external networks while working with subscribers. These algorithms are applied for building marketing hypotheses with subsequent integration into business processes of sales and customer services. This allows WestLink Group customers to take a fresh look at the efficiency of business processes of service and sales, increase the economy of almost any project based on the contact center, and move on to new business models of operation.
WestLink centrally manages the development of the Group's technology base and products as part of the contact center hosting services.
POI / In Focus
WestLink's strategic interests lie in the field of Industrial Artificial Intelligence, Internet of things and predictive analytics.
WestLink has developed and tests at the Group's companies a new cloud business system based on artificial intelligence built on neural networks.
The system allows automating the adoption of routine operating decisions based on preventive analysis of a variety of different development scenarios and their degree of influence on the Business in the companies with a large number of employees and flows.
Some Telco & Media Projects
WestLink, being one of the oldest telecom market players in Russia, was a founding member of:
the first GSM mobile operator in the North-West Federal Region of Russia, which was later reformed into MegaFon. MegaFon is the 2nd largest mobile operator in Russia (77.3 million subscribers). WestLink sold its MegaFon stake in 2004
the first Russian VAS (value added services) provider, InfoMedia. The company was established in 1999, provided information and other services to subscribers of major Russian mobile operators (VimpelCom, MegaFon, Mobile TeleSystems) all over Russia and was sold out in 2014.
Other major projects of WestLink:
Moscow City Telephone Network
Deployment of GPON infrastructure for the Moscow City Telephone Network, a fixed-line operator in Moscow (500 thousand connected households, 35% penetration of digital TV and broadband services)
Structural redistribution of the B2C fixed-line market in Moscow by transferring more than 1 million subscribers of long-distance communication services to a new market player. As a result, Mobile Telesystems entered the B2C market of long-distance communication services, previously monopolized by Rostelecom
Design and installation of the video surveillance system for the Presidential Elections in Moscow in 2012 (3 thousand surveillance cameras in 1.5 thousand polling stations)
Distribution of HBO content in Russia (AMEDIATEKA brand) to digital TV subscribers via major telecom operators. HBO subscriber base exceeded 1 million in less than three years
Performance improvement of a 3rd party asset
Performance improvement of a 3rd party asset belonged to a mid-size telecom company (AKADO, $ 170 million revenue) and focused on sales and customer services. The asset was bought out by WestLink and after complete restructuring was sold back to AKADO with 3x markup
business through two sub-holdings LynkAge & L. Centrix .
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The Raoul Wallenberg Children Foundation International (Foundation) was established in St. Petersburg, Russia in 1991. The Foundation team, in cooperation with the Swedish charitable organization Young Lives (Unga Liv) under the leadership of Alexander Nyago, supplied children's homes and hospitals with humanitarian aid worth more than $ 3 million. The core of the Foundation team became the secretariat of the NW-GSM consortium and WestLink Ltd, the founder of mobile phone giant PJSC Megafon. Later, Mr. Nyago became CEO of NW-GSM (the predecessor of Megafon), then Telecominvest holding company and later the head of TVEL corporate group, the nuclear fuel manufacturer.
In 1992, a similar foundation was established in Hartford, Connecticut, USA. It was also the beginning of cooperation between the Russian Foundation and the Russian State Pedagogical University named after Herzen (Herzen Pedagogical University). The President of both the Funds is Mr. Kesarev E.D. In search of support, as the president of both organizations, Mr. Evgeny Kesarev repeatedly visited the administration of President Bush Sr., the State Department, charitable foundations and influential US officials. The activities of the American Foundation continue and are connected with the issues of early education of children and the production of films about Raoul Wallenberg with the goal of educating the children in humanity.
The Russian Foundation has initiated and implemented several educational programs, including "Basics of Communication", "Know Yourself", "Your Heroes", provided the Institute with Internet, with the help of PJSC Megafon funded the training of students with disabilities.
About the University and the Institute
In 1993, the Russian Foundation and Professor of the Herzen Pedagogical University, Lyudmila Mikhaiylovna Shipitsyna, founded the Raoul Wallenberg International University for Family and Child (University). The name of Raoul Wallenberg opened the doors for international cooperation. The Institute of Special Pedagogy and Psychology of the University (Institute) carried out the orders of the Ministry of Education for the development of methodological guidelines and teaching aids on current topics of special education. Specialists of the Institute worked with victims of the hostage drama in Beslan. Mrs. Shipitsyna created a scientific school and hundreds of works were published. About 10,000 specialists were trained. In the late 90's, the Institute had branches in 15 regions of Russia, later abolished in connection with changes in the legislation.
Decrease in the number of graduates from secondary school and educational reforms conducted in recent years have led to the exclusion of private higher education institutions from the market of educational services. As of September 2018, the Institute has the faculty of additional education, a secondary school and a kindergarten for children with severe neurological disorders. The main activity of the Institute is the training of specialists in the educational sphere in particular in the field of special education and psychology. This applies to children with various special needs, learning difficulties and talented children. The Institute also prepares specialists in the field of prevention of the use of psychoactive substances, anti-social behavior and marginalization of the younger generation.
A look into the future
We believe that the future is for a personified education that takes into account the uniqueness of each child. Today, technical means allow the registration and analysis of large volumes of objective information related to the child's psychomotor reactions, behavior, communication, and receptivity to information. We are open to cooperation with IT companies for the purpose of carrying out complex studies related to the development and implementation of new "digital approaches" to the educational process, including artificial intelligence technologies. We are for implementing the program "Basics of Communication" in the general educational process. In addition to improving communication skills, this program provides children with elementary knowledge of psychology, psychiatry and medicine.
The name of Raoul Wallenberg, the history of the Foundation and the University are an important resource in international cooperation.